ALBERTO BARREIRODIGITAL STRATEGY/CUSTOMER, BRAND AND PRODUCT EXPERIENCE

    Alberto is a digital leader, with over 20 years of experience exploring digital media from the creative, strategic, technical and commercial viewpoint.

    Trained in Art and Design, Alberto’s career is built around defining the relationship between people and brands, in the digital media and beyond. As part of the User Experience Design International team at Yahoo!, Alberto headed the design, from London, of global products.

    This experience led him to explore the entrepreneurship route and to start up his own business – Webjam – at the time, considered as one of the most promising start-ups in Europe. After joining the steering group of the digital division of ITV, the largest commercial television station in the United Kingdom, he headed the strategy of a global media start-up and after establishing the strategic and creative management for publicity campaigns with Cheil/Samsung.

    Alberto decided to return to Spain where, in collaboration with Barrabés, he founded Meaning, a consultancy devoted to brands achieving orchestrating memorable client experiences that generate value and business. In recent years Alberto has developed projects such as Chief Experience Officer at Grupo Prisa, one of the largest media conglomerates in Spanish language; Associate Professor of Strategic Design at IE; Business School and Principal of Design at Donostia Design Institute.

    Alberto is fluent in Spanish and English.

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    Foto Carlos Diez Ruza-SaludFoto_Jorge Estevez_Financiacion